Not everyone has worked in an office atmosphere all of their life. And when
this type of person decides to go into a mail order business they don't know
the first thing about communicating properly to other dealers and potential
customers. This lack of communication can close a new mail order business
faster than lightening. Here are some tips to make your transition smoother:
Address Your Envelope Properly
You should use a #10 business-size envelope (not the short ones you use to
write to your mother.) The envelope should contain the full name and address
of the person you are writing as well as YOUR full name and address in the
upper left-hand corner. If the letter is undeliverable because a dealer has
closed due to death or illness, you will get the letter back if your return
address is in the upper left-hand corner. In addition, if something should
happen to the contents inside the envelope the dealer can contact you because
of your return address. And try to avoid handwriting your return address.
Sometimes these are impossible to read. If you can't afford pre-printed
envelopes by all means order some address labels for $1.25 per 1,000 from
Walter Drake (you know the kind that are advertised in your mail box
everyday.) Neon or glistening-type return labels are hard to read so try to
avoid those too. Plain white ones with black ink will do fine.
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